In an industry full of fly by night companies here’s a guide to help you stay on top.
- Purchase at least (500) leads to properly gauge performance. A lot of deals often close weeks later.
- Don’t make the mistake of focusing on closing ratio. The numbers to focus on are “Gross Profit” and “Profit Margin” which shows you how much you actually made rather that how many deals you closed. You’re in business to make money right? Closing 20 deals @ $100/ea vs. Closing 15 deals at $200 ea. Do the math.
What to Look Out For
- Any company that badmouths another company. This is a huge red flag.
- Beware of companies that secretly own and operate brokerages, and resell you their used leads.